Evaluation Question 4: How did you use media technologies in the construction, research, planning and evaluation stages?

Evaluation Question 3: What have you learnt from your audience feedback?

Audience feedback is the most significant part of making a product as the audience is who the product is being made for, so we had to ensure to  keep going back to our  target audience as this was a fundamental part of our project as we could then keep adapting our production to our target audience. 

At the beginning of our project we sent out a questionnaire to 10 people aged 15-20 this helped us collect information about their film interests and experiences. We had already decided a target audience before sending this questionnaire out. Our target audience are 15-20 year olds, both genders, students who enjoy horror films. This helped us choose what kind of horror film we would create. We decided that we wanted to create a docu-horror. We decided to use pie charts to show the results of our questionnaire as this made the results easier to understand.  They gave us some really good feedback on how to keep them interested in the film and to watch the trailer.

Producing a trailer for a film where we fit into the target audience category was exceptionally valuable as we could compare our trailer with professional ones that catch our eyes. This made the editing procedure easier for us as we knew what kind of things would work and what wouldn’t. 

Once we had created some draft trailers we decided to show them to a focus group, we thought that we should use people we trusted in this group as we wanted them to be very honest with us so that we could get the most information from them as possible, we also wanted them to act as though it was a professional trailer so that we could find out what would make them want to go and pay to see our film. They told us how they believed we could improve our trailer to make it successful. After the first meeting with our focus group we found that their feedback was very helpful and decided that we would carry on with this focus group throughout our production process. 

Statistics show that most 16-18 year olds have the highest amount of disposable income, as many of them have part-time jobs and don’t have to pay living expenses, such as, rent, food, bills etc. This helps us as my target audience falls into this category, which means that I can price my magazine at the higher end of magazines.

Evaluation Question 2: How effective is the combination of your main product and your ancillary texts?

Evaluation Question 1: In what way does you media product use, develop or challenge the forms and conventions of real media products?

FINAL FILM POSTER

FINAL MAGAZINE FRONT COVER

FINAL TRAILER

This is our final trailer for our film Exodus, we listened to all the constructive criticism from our focus group and from our teacher and edited our films to what they told us would work.